Yeastar Blog | Gain More Business Possibility with S-Series VoIP PBX API

Using an API (Application Programming Interface) can transform your business without the need to ‘reinvent the wheel’. And now S-Series VoIP PBX is ready to help. With the release of the latest firmware 30.5.0.30 of S-Series VoIP PBX, API feature is now available on S50, S100, and S300 to streamline workflow and help take your communication services to the next level.

API extends the functionality of a VoIP PBX. Whether you want to implement a new custom call service on your website or empower your lead generation or CRM program with a better call management, just take the variables, do some coding with your application or platform, integrate it with S-Series VoIP PBX via corresponding API, then the exact unique call experience you want will be built and the increased value for your business and services will be gained.

What You Can Achieve with S-Series VoIP PBX API

  • Intelligent Call Process and Control Via a 3rd Party Application

Imaging making a call or doing other call operations like transferring, holding or hanging up a call with only a click on your computer, isn’t it explicitly convenient and efficient? And with API, all these can be realized. S-Series VoIP PBX API provides developers with multiple interfaces to establish, terminate or process calls based on user input. These API can come in handy in various scenarios. For example, in some cases when a customer visits a product page on a browser and would like to contact the agents for more information, he/she can simply click the “ Call Our Agent” button and enter the phone number. Not shortly after his/her phone will ring and the call with the agent is established. It’s incredibly fast and automatic indeed. The customer’s action of the number input and click can invoke the corresponding API of the IP PBX and make the IP PBX automatically call the number and connect the call with an available agent. By connecting third-party applications with S-Series VoIP PBX by API, intelligent call process and control via a third party panel is not a pie in the sky.

  • CRM Integration

API feature enables S-Series VoIP PBX to integrate with CRM applications to fetch customer information based on their phone number. As a rule of thumb, the more you know about a customer, the greater the chance you can win him over. If you have created a database using a CRM tool, then PBX integration can bring it into full play. By CRM integration, when a call coming in through your PBX, detailed customer records based on the phone number will pop up even before the call is established, making the call receiver well aware of who is calling, the last time of call and what was previous conversation about even before answering the call, which greatly contributes to a success lead conversion and great customer experience.

  • Voice Prompt Customization and Voice Services Based on Needs

S-Series VoIP PBX offers developers with multiple API to configure IVR and Queue, and, what’s better, to send personalized voice messages to a specific extension or customers. With such API, personalized notification systems, phone surveying tools, hotel wake-up or alarm system, and simplified call center can be built as requested. Suppose you have a call center management tool and would like to do some customer satisfaction survey, then you can utilize the S-Series VoIP PBX API crafted for the exact need. Simply by the call center and PBX integration via the application programming interface, a customized customer survey prompt can be configured to be played at the end of every call services and the survey result collected with DTMF pressed by callers will be sent automatically to the call center management tool, with which a customer survey can be done timely and without extra manual efforts.

  • Automatic Synchronization with Event Notification

When connecting two devices, real-time data exchange and configuration synchronization are vital to keep the whole system running smoothly. By API integration, whenever there is a change of PBX configuration, either on system or extensions, or there is any call event triggered by API, like call failure or call answered, the PBX will send a report to the third-party application server automatically so that it can synchronize the changes timely. Besides, the real-time call event report sent by the PBX also helps third-party applications to keep track of all call status change and make timely response according to the call rule it sets for the PBX (mostly to invoke certain PBX API), which eventually realized a customized call control.

S-Series VoIP PBX API feature offers a great potential for the creation of professional services based on a standard telephony system. And what it can do is much more than what has been mentioned above.

For more information about S-Series VoIP PBX specific API and how to use the API to connect S-Series VoIP PBX with 3rd party software, please refer to Yeastar S-Series VoIP PBX API Developer’s Guide.