What Is Unified Communications

Unified Communications is often referred to as UC or in some instances UCC. The latter is the term that includes the word collaboration. Unified communications is the integration of many types of communication that happen in real-time.  These include voice communication, video, text messaging, even collaboration. Today, businesses are enhancing their traditional PBX systems that are voice-focused with unified communications options. In some cases, they are seeking to replace these entirely. The goal here is to boost productivity, improve collaboration, support mobile workforces, and better allow for BYOD.

The Origin of Unified Communications

Unified communications isn’t new. It really began in the late 1990s. This was when it first became common for individual workers to have a dedicated, desktop PC. Now, the demand for unified communications has grown significantly as ownership of smartphones and constant internet connectivity has become the new norm.

On a positive note, all of these new devices and the ability to connect from anywhere at any time led to the ability to communicate like never before. Unfortunately, the result was often messy at best. At any given time, someone might be managing contacts in multiple different places, carrying on conversations through several platforms, all while juggling two or more devices.

Unified Communications And Collaboration to The Rescue

What is unified communications? Unified communications (UC) means there is a single place to manage many conversations to include mobile devices, PCs, smartphones, office phones, and tablets. It also includes several kinds of communication such as instant messaging, phone calls, video calls, and texting. Include collaboration, and that brings in technologies that allow file sharing, digital whiteboards, desktop sharing, video conferencing, etc.

What Is Unified Communications

When a company decides to adopt unified communications they can pick between an on-site solution or one that is cloud-based.

The Benefit of Unified Communications And Collaboration

It may be that simplification is the most important benefit of unified communications. That’s because unified communications and collaboration takes everything your team uses to connect, collaborate, and share together into a single, streamlined solution. Here is what that gives you:

  • Cost Savings: Especially with cloud-based UC that allows companies to implement unified communications with the less initial outlay and reduce overall operating costs.
  • Boosted Productivity: When team members can connect with one another using the methods and devices that are most comfortable to them, they work more efficiently.
  • Better User Experience: One of the less mentioned benefits of unified communications, workers simply do better when the collaboration tools they use are intuitive and more enjoyable to use.
  • Improved Customer Service: Unified communications and collaboration gives workers the tools they use to address customer issues with minimal waiting time, which increases the first-call resolution and leads to happier customers.
  • Increased Morale: UC&C gives workers freedom of choice when it comes to the devices they use while unifying and engaging the team within one same system. This not only keeps employees adaptable but also increases the sense of teamwork for everyone.

Unified Communications And Collaboration Components

A unified communications (UC) solution consists of two components. The server-side component of UC will either be cloud-based or will be implemented on-site. If you select on-site, you may work with a vendor who will provide and maintain specific servers for your unified communication needs. In other cases, the unified communications solutions provider will simply offer software that you can run on a Windows or Linux server of your choice.

Unified Communications as a Service (UCaaS) is often used as the preferred term for cloud UC services. There are multiple benefits to selecting this as your UC communications option. Primarily, it allows you to implement unified communications without investing a lot of capital in equipment and managing ongoing support and maintenance needs. Even better, this is a solution that meshes well with mobile workforces. Users are never inhibited by geography. They are able to connect to the real-time communication services they need as long as they have access to the internet. Further, cloud-based UC works quite well with disaster recovery applications and helps to ensure ongoing business continuity.

Collaboration And Communication Work Together

The best unified communications solution takes both business communications needs and the importance of collaboration into consideration. Consider some additional information on both.

Business Communication

Unified communication is a solution that enables businesses to engage in communication that is more efficient and more effective. This impacts both internal and external communication. Internal business communication is the sharing of information within the organization while external communication is the sharing of information with customers, vendors, and other external entities. This sharing can be done via voice communications, email, text message, web conferencing, video conferencing, and instant messaging.

Business Collaboration

Collaboration is generally viewed as part of the internal communication strategy. The idea is to provide employees with collaboration tools that they can use to share information and work together as a team. Streamlined collaboration can result in increased productivity, faster problem-solving, and more customer-friendly services. In many instances, collaboration tools are designed to work in real-time.

It may help to see unified business communication as the framework that collaboration is built on. Once a viable business communications solution is in place, collaboration tools may be used on top of that UC solution to make it even more powerful.  In addition to offering VoIP, business phone solutions, conference calls, etc. UCC can integrate features like:

  • File Sharing
  • Desktop Sharing
  • Screen sharing
  • Annotation tools
  • Web and Video Conferencing
  • Real-Time Chat
  • Digital Whiteboards

All of these are collaboration tools that lead to the following benefits when they are a part of UC solutions:

  • Enabling teams to connect with one another regardless of device or geography.
  • Building teams that are based on expertise instead of location.
  • Facilitating document management
  • Easier project tracking and change management.
  • Faster project resolution.
  • Real-time project collaboration
  • Discovering ways to improve business processes

Unified Messaging And UC

Unified messaging is related to UC, but it is not the same. Unified messaging encompasses various digital messaging means such as email, voicemail, and instant messaging (IM). UC solutions may include a user interface that integrates unified messaging with VoIP, video calls, audio&video conferencing, mobility, and other features to go beyond any traditional phone system.

What Does a UC Implementation Look Like?

UC systems can vary depending on the vendor, and the services that have been selected by the customer. However, most minimally cover the following:

  • VoIP (Voice Over Internet Protocol)
  • Messaging
  • Video
  • Chat
  • Web Conferencing
  • Mobility

In the case of Yeastar Linkus UC Clients, these functions are integrated into a single user interface, so they can be accessed when users need them. Linkus UC Clients are available on PC, mobile devices, and the web browser. This makes it easy for users to access real-time communication solutions from multiple devices no matter where they are. The interface includes:

Business Phone Call Management

Users can make and receive business calls from any device using VoIP. They may hold, transfer and record calls, as well as setting up call forwarding rules and ring strategies. Finally, it is also easy to check call logs and voicemails in one single interface.

Integrated Video Conferencing

More than just a softphone to your business phone system, Linkus incorporates multiple services to be a full-service solution for communications and collaborations. This includes the ability to instantly create and launch a video conference with features such as screen sharing and group chat.

Other Helpful Features For Businesses

Here are some of the other productivity tools for your enterprise:

  • Instant Messaging: Use IM for one-on-one, group chats, and integrated file sharing.
  • Native Contacts Management: Manage corporate-wide and your personal contacts, and sync them across devices.
  • Remote Desk Phone Control: Perform click-t- dial, call transfer/hold/retrieve on Linkus Desktop Client’s visual user interface while using the desk phone as their audio path.
  • Presence: See which users are available, busy, out of the office, etc. with colorized status indicators and customized descriptions.
  • CRM Integration: Integrate with Zoho, SalesForce, Dynamics 365, Google Contacts, Outlook Contacts, and other CRM platforms.
  • Click to Call: Available Chrome extension to turn every phone number into a clickable link.

 

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