What is Number Masking?
Number Masking, also known as Call Masking, is a telephony feature designed to protect the privacy of both parties during a phone call by partially obscuring the phone number. Instead of displaying the full number, only a portion is shown. The purpose of number masking is to prevent the exposure of actual phone numbers while maintaining the ability to initiate and receive calls through the system.
Use Case of Number Masking
Number Masking is primarily used to protect customer privacy by preventing customer representatives from accessing or storing customers’ real phone numbers during communications. By using a masked number, the system ensures that calls can still be connected without revealing the customer’s actual contact information. This is especially important in scenarios such as delivery services or customer support, where maintaining customer confidentiality and preventing misuse of their contact details is critical.
Benefits of Number Masking
Privacy Protection
The masking of both callers and recipients’number prevents unauthorized individuals from accessing, saving, or misusing sensitive contact details, thereby effectively safeguarding the privacy of both personal users and businesses throughout the entire call process.
Ensure Compliance with Data Privacy Regulations
Number Masking helps organizations align with data protection laws such as GDPR by preventing agents from viewing or storing customers’real phone numbers. By hiding sensitive contact details, businesses can minimize the risk of unauthorized access and legal violations, ensuring responsible data handling.
Enhanced Customer Trust
Customers feel more secure and comfortable communicating when their phone numbers are masked during calls. This assurance protects their privacy, encourages open and honest interactions, and helps build a stronger, long-term trust relationship with the company, ultimately boosting overall customer satisfaction.
Common FAQs
Related Features
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